ACTIVITY 4: HANDICRAFT MARKETING

The handicraft that choose for this activity was Eco dyed cotton scarves made at home!

4 P's -:

PRICE: The price range of this product need not be too high, hence it will be affordable and fashionable at the same time. Hence, it will sell more.

PRODUCT: The product packaging needs to simple and cost efficient. It must contain a price tag and information about the brand name and product to keep the consumers aware.

PLACE: This can be distributed and sold across cities. It can be couriered around and also be delivered in the city with a home delivery service which will help in the provision of good and efficient service.

PROMOTION: Home delivery service , affordable pricing and Instagram posts for promotion is a great way to advertise your product and service specially related to Fashion. We can also collaborate and ask Fashion bloggers to promote our Eco dyed scarves.

#ecofriendlyscarves

#crueltyfree #classics #fashion